Gainsborough's
Family Art Office


Methodology
Critical market Thinking
ARTIST-LED MARKET ASESsMENT
Each artist within a collection is analysed individually, with focus on available stock, frequency of transactions, auction turnover, and historical price dispersion. Particular attention is paid to whether supply is contracting or expanding, and how this influences long-term price behaviour.
Medium and Liquidity Segmentation
Works are segmented by medium, such as oil paintings watercolours, sculpture, works on paper, ceramics; recognising that liquidity, buyer depth, and volatility differ materially across categories, even within the same artist’s market.
Geographic Demand Weighting
Value is assessed relative to jurisdictional demand. Artists and media are mapped against the markets where pricing tension is historically strongest. For example, paintings by Thomas Gainsborough demonstrate deeper demand in London; Andy Warhol screen-prints often achieve stronger outcomes in New York. Jurisdiction is treated as a material pricing variable, not an afterthought.
Market Intelligence and Data Sources
Analysis is informed by long-range auction data covering hundreds of years of transactions across thousands of global auction houses. This enables identification of long-term demand trends, pricing resilience, and cyclical behaviour at both artist and category level.
APPLICATION
This methodology enables collectors and advisers to:
​
-
understand intrinsic value
-
identify assets suitable for retention versus rotation
-
reduce exposure to illiquid or deteriorating markets
-
preserve and enhance collection value over time
No investment advice is provided. Decisions remain entirely with the client and their professional advisers.